Title: The Use of Facebook to Market Information Resources and Services in Academic Libraries in Nigeria: An Overview
Author(s): Musa Muhammad Aliyu; Abubakar Mohammed; Zuhuriya Muhammad Bappah; Maryam Babayo Bello Kasim Ahmed Mala
Publication Year: 2022; Volume 17, Issue 1, pages 131-136

This paper focused on the use of Facebook to market, information resources and services in academic libraries in Nigeria. Several related literature was reviewed on Facebook, its applications, used in library information resources and services, it discussed the marketing strategies and it benefits towards the used of facebook in rendering effective and efficient library tasks, while so many challenges associated with the use of facebook applications in libraries more especially when it comes to marketing services were identified some of them are Lack of awareness on facebook application to library services, Dogmatism on the part of some libraries and library personnel (inability to conform/adapt to changes), Infrastructural and technological challenges amongst others. Poor training of library personnel to enhance efficiency on emerging digital technologies services for effective information service delivery Lack of funds and privacy concerns, erratic power supply as challenges militating against successful integration of facebook in academic libraries. The paper conclude that, facebook now a days has become an inevitable tool for libraries in rendering sufficient information service delivery. The research recommended that higher institutions in Nigeria should provide necessary digital facilities that can support libraries in handling the current changes of information needs of its clients, as facebook would facilitate fast interaction and communication to the users on the activities of library, adequate funding should be provided to improve service delivery.