Title: Librarians as Catalysts for Strategic Approaches to Marketing of Academic Libraries
Author(s): Sola Emmanuel Owolabi, Jerome Idiegbeyan-ose, Felicia Yusuf
Publication Year: 2021; Volume 16, Issue 2, pages 1-6

The paper discussed the catalyst role of librarians in marketing the library. Information seekers have the tendencies to obtain and use information resources that are not authentic and verifiable as alternative to the library. This could be because they do not have awareness about the benefits accruable from using the library. As observed by the authors Socio-economic factors overrating of the internet resources lack of information literacy and conservative orientation of librarians could be some of the reasons that have led to low patronage of the libraries. Strategic approaches to market the library to students such as departmental seminars from the library outreach programmes hosting of conference and workshop of library associations among others were pointed out. The way forward by the authors includes: inclusion of marketing strategies in operations of the library could significantly promote library patronage and training of librarians on soft and hard skills amongst others could significantly improve library patronage